After nearly a month of Sajha Yatayat going in operation, I finally got to hitch a ride in the coach of this symbolic brand. I have to applaud the people at Sajha for creating an almost flawless systems. My only complain (because I am a Nepali after all; so have to complain :P) being that it was a little overcrowded to my liking. However, it was far from inhospitable pushing and shoving that we have come to expect in a cramped box that we call a public commute (the tempos, the microbus, etc.).
The big coaches of Sajha Yatayat is definitely a luxury commute that we as a resident of a Metropolitan city have been denied because of the chaos we have got ourselves into. The chaos being called Democracy by some; federalism by some; and the revolution by some. A coach that is as good as any city coach of the developed world is definitely a crowd puller. A system of entry and exit (you need to enter from the back and exit from the front door); a flatscreen TV that plays the crowd favorite Dohori songs with an extra income source of advertisement added is without doubt a business model you feel should and will just work.
And the ride in a bus is so much better than the chaotic, dusty and dangerous experience of a two-wheeler owner. You focus on the shops, the developments instead of the pot holes on the roads. You get time to think about your life, what you need to do. For example, I thought of writing this blog as a tribute to the iconic buses.
When we were doing Business Environment Assessment course at college, the instructor painted a miserable picture of business prospects of Nepal. Sajha Yatayat, I hope will prove that theory wrong and be a case study for all business houses that if done right, with proper business etiquette, Nepal has tremendous opportunity. It could be a classic case of how 20 years of chaos (refer above for the definition of chaos) put a company into bankruptcy and then got itself back into contention due to pure business sense that obviously rode on the feeling of national pride it created. And there are many of such companies in Nepal; Trolley bus service, NAC to name a few. Imagine if all of these services got off their grounds.
The 40 minutes ride has rekindled the light of hope in me. Today, once again I believe, if we work together, we can build a better city, a better society, a better nation. For some strange reason, I think the future of Sajha is perfectly and positively in correlation with the country’s future itself. I wish all the best and a progressive future for Sajha Yatayat and our country.
Jai Nepal. 🙂